Buying an engagement ring is not easy. A lot goes on in one's head before making the final decision. To solve this problem, the Natural Diamond Council wanted to create a relatable and educational piece to guide the audience through selecting the perfect ring for their partner before they pop the big question. 

The visuals for the video are inspired by retro pop art, with a mixture of comic strip styles to bring out the element of fun that goes behind the scenes before buying a ring.

You can read and see more work in the article here :
Why a Gem Needs a Gem And Why a Man Needs a Diamond Buying Guide.