Natural Diamond Council wanted to create a relatable and educational piece to guide the audience through selecting the perfect ring for their partner before they pop the big question.

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The visuals for the video are inspired by retro pop art, with a mixture of comic strip styles to bring out the element of fun that goes behind the scenes before buying a ring.

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For this project, I led the animation of the entire piece and prepared all files for animation, ensuring a smooth and efficient production workflow. Mehr contributed by cleaning up and refining the animation in a few shots of the infographic video.You can read and see more work in the article here :Why a Gem Needs a Gem And Why a Man Needs a Diamond Buying Guide.