Boxout Fm – Trippin x

Tommy Jeans

Project Info +
Client: Boxout FM 
Illustration: Aditya Dutta & Aarti Bhalekar
Animation: Aarti Bhalekar & Mehr Chatterjee

 

Boxout Fm was looking for RJs to join their station as part of the "music take us further" initiative in collaboration with Trippin & Tommy jeans.

For their social media campaign, we wanted to keep the camping bold and minimal to invite people to apply.
We had the freedom in art direction but also had to keep in mind the video aesthetics had to resonate a little with the collaborators' logos; therefore, we went with a mixture of isometry in retro neon art style. The neon pop look gave the campaign a fun twist while also giving the applicants a warm welcome.