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Boxout Fm – Trippin x

Tommy Jeans

Project Info +
Client: Boxout FM 
Illustration: Aditya Dutta & Aarti Bhalekar
Animation: Aarti Bhalekar & Mehr Chatterjee

 

Boxout FM was looking for RJs to join its station as part of the "Music Take Us Further" initiative in collaboration with Trippin & Tommy Jeans.

For their social media campaign, we wanted to keep it bold and minimal to invite people to apply.
We had freedom in the creative direction but also had to remember that the video aesthetics had to resonate with the collaborators' logos. Therefore, we went with a mixture of isometry in a retro neon art style. The neon pop look gave the campaign a fun twist and a warm welcome to the applicants. 

I began by roughly storyboarding the sequence to map out how the scenes would unfold.
Next, I focused on creating various musical assets that could complement and enhance the piece.
From the illustrations and small GIFs I crafted for the animation, a selection of key elements was chosen and refined to bring the final motion piece to life.

© 2020 - 2024 by Aarti Bhalekar

London , United Kingdom

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